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Your
trainer is Michael Luckman, a 40+ year veteran sales and marketing
professional.
Mr.
Luckman’s experience ranges from consumer product sales to national
retail chains, to seven-figure management consulting projects for Global
1000 companies. He founded Michael Luckman and Associates, an
award-winning sales and marketing firm that served such notable companies
as Milton Bradley Company, Playskool, Gund and many others.
In
1975, as Director of Marketing for National Semiconductor, he developed
and marketed the first ever electronic toy. The “Quiz Kid,” became the
#1 toy of the year and created an entirely new industry. He went on to
create the cartridge video game system we know today by such names as
Nintendo and the Sony Playstation, and the electronic keyboard marketed by
Casio and Yamaha.
For
several years Mr. Luckman was a senior buyer for Toys R Us. In this role
he realized that all sales people were not created equal. He discovered
that the truly professional salesperson followed a system and controlled
the sales process. The majority of salespeople had no selling system, lost
control of the sales process and almost always dropped their price.
Mr.
Luckman returned to sales and vowed to be one of the professionals. He
discovered the Sandler Sales Institute and the non-traditional
methodologies developed by David Sandler, and realized that this was the
professional sales system that he wanted to learn and practice.
He
brings his years of experience and many sales war stories to the classroom
where each student learns from this master salesman. Achievex training is
available in a public group setting, or can be hosted at your facility. |